"You Have to Die Eventually"

I'm not exactly sure what to think of this. ESPN Sports Center is running a segment this morning called 'Fans Forever', it can also be seen on Outside the Lines and can be checked out here via ESPN.com. The segment begins discussing European football fans whom are purchasing plots near the stadium of their favorite club. This then transitions to an agreement Major League Baseball has with a funerary product company which has the exclusive rights to making MLB caskets and urns.

Eternal Image is creating caskets and urns for 'people with passion'. As per the website,

People have passion. It runs through all we do – who we love, what we do for a living, how we worship and how we spend our free time. So, why, when our lives are so full of passion, do funerals – events designed to celebrate a life - have to be so plain and boring?

The truth is, they don’t. Eternal Image gives people choices. Whether you are pre-planning your own service (as many people do) or seeking a tribute for someone you love, Eternal Image can help you find products that represent the passion of your (or your loved one’s) life.

We are rolling new products out of production, adding new designs for existing licenses and seek new licensing partners.Let us help you celebrate the passions of life. Come see what we have in store...

I am sorry, but this is going way too far! First, there should not be exclusive rights to something like this. Second, are people really buying into this?

Apparently the comically named Eternal Image is coming out with a Star Trek series, which isn't so much funny, as it is sad. Allow people to simply pass. MLB, you have already taken the money and time of so many people, why take the last cents and forever brand them with your logo?

What do you think?